https://joaolucas.work João© GD&AD Fri, 12 Dec 2025 02:40:56 +0000 https://joaolucas.work en https://joaolucas.work/Index Fri, 03 Mar 2023 16:14:56 +0000 João© GD&AD https://joaolucas.work/Index https://joaolucas.work/Information-2 Fri, 19 Nov 2021 03:15:04 +0000 João© GD&AD https://joaolucas.work/Information-2 HEY, I'M A BRAZILIAN ART DIRECTOR AND GRAPHIC DESIGNER, CURRENTLY LEADING THE DESIGN TEAM AT THE GUT LA. I'M ALL ABOUT EXPLORING THE LIMITS BETWEEN VISUALS AND LANGUAGE, AND I FIND THE CREATIVE PROCESS ENDLESSLY FASCINATING, FROM THE FIRST SPARK OF AN IDEA TO THE FINAL REFINEMENT THAT BRINGS A CONCEPT TO LIFE. SINCE 2015, I'VE BEEN CRAFTING VISUAL STORIES THROUGH DESIGN, ILLUSTRATION, AND TYPOGRAPHY, ALWAYS LOOKING FOR NEW WAYS TO SHAPE MEANING AND BUILD AESTHETICS THAT FEEL BOTH PURPOSEFUL AND EMOTIONAL. OVER THE YEARS, I'VE HAD THE CHANCE TO COLLABORATE WITH INCREDIBLE BRANDS LIKE BUDWEISER, HEINZ, ITAÚ, UNILEVER, KROGER, FENTY, AND MANY OTHERS, WORKING ON PROJECTS THAT RANGE FROM BRANDING AND CAMPAIGNS TO EXPERIMENTAL VISUAL RESEARCH. SOME OF THESE EXPERIENCES HAVE ALSO LED TO RECOGNITION AT FESTIVALS SUCH AS CANNES LIONS, THE WEBBY AWARDS, AND EL OJO, WHICH HAS BEEN BOTH HUMBLING AND A MOTIVATION TO KEEP EVOLVING. AS MUCH AS I LOVE THE CRAFT, I'M JUST AS PASSIONATE ABOUT THE CONVERSATIONS THAT HAPPEN AROUND IT. I'M ALWAYS UP FOR A GOOD CHAT, WHETHER IT'S ABOUT DESIGN, CREATIVE CULTURE, NEW IDEAS, EMERGING TECHNOLOGIES, OR EVEN THE LATEST CONSPIRACY THEORIES THAT MAKE ABSOLUTELY NO SENSE BUT ARE STILL FUN TO UNPACK. IF YOU'RE CURIOUS, LET'S CONNECT. I'M ALWAYS OPEN TO NEW COLLABORATIONS, NEW PERSPECTIVES, AND NEW WAYS OF SEEING THE WORLD. EXPERIENCE REDHOOK SCHOOL | BRAZIL | MENTOREST.31 | BRAZIL | HEAD OF DESIGNCBF | BRAZIL | HEAD OF DESIGN ADAM&amp;EVEDDB | USA | SENIOR GRAPHIC DESIGNER DDB NEW YORK | USA | SENIOR GRAPHIC DESIGNERAFRICA CREATIVE | BRAZIL | SR. GRAPHIC DESIGNERMULLENLOWE | BRAZIL | ART DIRECTOR RECOGNITIONSCANNES LIONS 19' | BRONZE | HEALTH &amp; WELLNESSCANNES LIONS 19' | BRONZE | SOCIAL &amp; INFLUENCERCANNES LIONS 19' | SHORTLIST | DESIGNCANNES LIONS 19' | SHORTLIST | ENTERTAINMENTEL OJO 19' | GOLD | DESIGN EL OJO 19' | GOLD | AUDIO &amp; SOUND EL OJO 19' | SILVER | SPORTS &amp; INFLUENCERS EL OJO 19' | SILVER | SPORTS &amp; SOCIAL DIVERSITYEL OJO 19' | BRONZE | SOCIAL MEDIA EL OJO 19' | SHORTLIST | SOCIAL MEDIA THE WEBBY AWARDS 20' | PEOPLE'S VOICE WINNER THE WEBBY AWARDS 20' | PEOPLE'S VOICE WINNER THE ONE SHOW 20' | SILVER | CREATIVE USE OF DATA︎&nbsp;EMAIL︎ INSTAGRAM︎ LINKEDIN <img width="1856" height="2240" width_o="1856" height_o="2240" data-src="https://freight.cargo.site/t/original/i/849a4c01afa4a6cfa2dc5140fd37f3cbb0bb77a48db37bdc3d885cd04c2fa07a/Joao-01.png" data-mid="241714520" border="0" data-scale="100" data-no-zoom data-draggable src="https://freight.cargo.site/w/1000/i/849a4c01afa4a6cfa2dc5140fd37f3cbb0bb77a48db37bdc3d885cd04c2fa07a/Joao-01.png" /> https://joaolucas.work/Roots-D-OR Sun, 11 May 2025 06:41:58 +0000 João© GD&AD https://joaolucas.work/Roots-D-OR The roots of Afro-Brazilians were erased, stripping away names, histories, and the chance to feel pride in where they came from. To change that, the CBF partnered with African Ancestry to run a DNA test on the best player in the world, Vini Jr. Uncovering his lineage in the Tikar tribe of Cameroon. 2024 | ROOTS D'OR | CBF | ART DIRECTION AND GRAPHIC DESIGN <img width="950" height="534" width_o="950" height_o="534" data-src="https://freight.cargo.site/t/original/i/a09d6aab9ebe42c2da6573be433bb414fc08140f359f4ca4fcd96093457d219b/Lettering.gif" data-mid="233049816" border="0" src="https://freight.cargo.site/w/950/i/a09d6aab9ebe42c2da6573be433bb414fc08140f359f4ca4fcd96093457d219b/Lettering.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/241b8a80c0058042f57b852e13b8693a471b3b74db0005d5ca19a1b33449a7fd/ezgif-255428b7a7d693.gif" data-mid="233050309" border="0" src="https://freight.cargo.site/w/800/i/241b8a80c0058042f57b852e13b8693a471b3b74db0005d5ca19a1b33449a7fd/ezgif-255428b7a7d693.gif" /> <img width="1000" height="556" width_o="1000" height_o="556" data-src="https://freight.cargo.site/t/original/i/56bb45b0cc95128a9874afe557fe056a2274858231b3e3ebcd863d840d402dcb/Apr-06-2025-00-47-25.gif" data-mid="233049606" border="0" src="https://freight.cargo.site/w/1000/i/56bb45b0cc95128a9874afe557fe056a2274858231b3e3ebcd863d840d402dcb/Apr-06-2025-00-47-25.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3d380fbbf8a7a5e480cab6406f2ae22a74f5376d10be459d8bf41ba4e9b93795/Fotos.gif" data-mid="233049901" border="0" src="https://freight.cargo.site/w/1000/i/3d380fbbf8a7a5e480cab6406f2ae22a74f5376d10be459d8bf41ba4e9b93795/Fotos.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/a6f051eeff6a7f6de13def7526f2f7eecdafd1d7e4d37f816f865399ba58409e/ezgif-52fe501a14ccb3.gif" data-mid="233050363" border="0" src="https://freight.cargo.site/w/600/i/a6f051eeff6a7f6de13def7526f2f7eecdafd1d7e4d37f816f865399ba58409e/ezgif-52fe501a14ccb3.gif" /> <img width="950" height="535" width_o="950" height_o="535" data-src="https://freight.cargo.site/t/original/i/5f32b503cc09ac76515f79861224d0bac2cb521c0c8e5368d496944fe44f4e92/Assinatura.gif" data-mid="233050182" border="0" src="https://freight.cargo.site/w/950/i/5f32b503cc09ac76515f79861224d0bac2cb521c0c8e5368d496944fe44f4e92/Assinatura.gif" /> https://joaolucas.work/Budweiser-X-NBA Fri, 03 Mar 2023 16:14:59 +0000 João© GD&AD https://joaolucas.work/Budweiser-X-NBA We built a bold visual identity for the Budweiser and NBA collab, mixing hoops, street culture, and beer vibes all in one space. We reimagined key elements to create something fresh, blending the DNA of both iconic brands into one unique look. 2019 | BUDWEISER X NBA | AFRICA CREATIVE | GRAPHIC DESIGN <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/9c7a3039df07fdb3ead6da84cddb324f8804b083fdc692af34358166fce2c895/Untitled-1.jpg" data-mid="173018586" border="0" src="https://freight.cargo.site/w/1000/i/9c7a3039df07fdb3ead6da84cddb324f8804b083fdc692af34358166fce2c895/Untitled-1.jpg" /> <img width="1250" height="897" width_o="1250" height_o="897" data-src="https://freight.cargo.site/t/original/i/cecd5e3fda4e574ee85570e94cb5e39fb00b294454b61a86305980bd1ac2ee79/type.jpg" data-mid="188055676" border="0" src="https://freight.cargo.site/w/1000/i/cecd5e3fda4e574ee85570e94cb5e39fb00b294454b61a86305980bd1ac2ee79/type.jpg" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/cdc2f64467e774a79eca1f28a4f098909bb5416eea48dfc7984336c2d2bdfce4/Bolachas.png" data-mid="173020503" border="0" src="https://freight.cargo.site/w/1000/i/cdc2f64467e774a79eca1f28a4f098909bb5416eea48dfc7984336c2d2bdfce4/Bolachas.png" /> <img width="4500" height="3375" width_o="4500" height_o="3375" data-src="https://freight.cargo.site/t/original/i/568108f9ad1d4cbd839ad2847150956daac10f53dc7ad949e75ce83ce8f831ff/Cena-01.jpg" data-mid="176940683" border="0" src="https://freight.cargo.site/w/1000/i/568108f9ad1d4cbd839ad2847150956daac10f53dc7ad949e75ce83ce8f831ff/Cena-01.jpg" /> <img width="1250" height="781" width_o="1250" height_o="781" data-src="https://freight.cargo.site/t/original/i/0946bd21fa906ac308ff24a7af30802a60caa15adac046118dcb8331a5a5b9cc/single_cover-1.jpg" data-mid="188055753" border="0" src="https://freight.cargo.site/w/1000/i/0946bd21fa906ac308ff24a7af30802a60caa15adac046118dcb8331a5a5b9cc/single_cover-1.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d33336d39dd2185ecde62c5140d5ff90d8c4dc9c41b77a330c48f0cf2f07d9e8/LATA-BOLA-Darker-Background.png" data-mid="173020417" border="0" src="https://freight.cargo.site/w/1000/i/d33336d39dd2185ecde62c5140d5ff90d8c4dc9c41b77a330c48f0cf2f07d9e8/LATA-BOLA-Darker-Background.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/100e6441e5024592079cc66061c22dca6242a136121c80b8dab72afb942c4926/Icons.png" data-mid="173020414" border="0" src="https://freight.cargo.site/w/1000/i/100e6441e5024592079cc66061c22dca6242a136121c80b8dab72afb942c4926/Icons.png" /> <img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/cdc2f64467e774a79eca1f28a4f098909bb5416eea48dfc7984336c2d2bdfce4/Bolachas.png" data-mid="173020503" border="0" src="https://freight.cargo.site/w/1000/i/cdc2f64467e774a79eca1f28a4f098909bb5416eea48dfc7984336c2d2bdfce4/Bolachas.png" /> <img width="1250" height="781" width_o="1250" height_o="781" data-src="https://freight.cargo.site/t/original/i/40cf18762125aefe784880bb20ce4a662e205c7d034bd46c570b7e7eda155b77/cup6.jpg" data-mid="188055779" border="0" src="https://freight.cargo.site/w/1000/i/40cf18762125aefe784880bb20ce4a662e205c7d034bd46c570b7e7eda155b77/cup6.jpg" /> <img width="1250" height="781" width_o="1250" height_o="781" data-src="https://freight.cargo.site/t/original/i/d536232252c4a0d93006fdb25622f24b694c1bd6f96bbce9129a03aeffb53a45/02.jpg" data-mid="188055941" border="0" src="https://freight.cargo.site/w/1000/i/d536232252c4a0d93006fdb25622f24b694c1bd6f96bbce9129a03aeffb53a45/02.jpg" /> <img width="4500" height="3375" width_o="4500" height_o="3375" data-src="https://freight.cargo.site/t/original/i/162fc1e938c02195931049b561fbd694a5a0c73b8a411f032c066f2885b5343c/3D-03.jpg" data-mid="176940755" border="0" src="https://freight.cargo.site/w/1000/i/162fc1e938c02195931049b561fbd694a5a0c73b8a411f032c066f2885b5343c/3D-03.jpg" /> <img width="4500" height="3375" width_o="4500" height_o="3375" data-src="https://freight.cargo.site/t/original/i/84c4bfbb50e6ed32ac7563c56496e20eb3bd485ff5f0b343b51dc679540aa6ed/Cena-02.jpg" data-mid="176940732" border="0" src="https://freight.cargo.site/w/1000/i/84c4bfbb50e6ed32ac7563c56496e20eb3bd485ff5f0b343b51dc679540aa6ed/Cena-02.jpg" /> <img width="1908" height="1273" width_o="1908" height_o="1273" data-src="https://freight.cargo.site/t/original/i/afe3800839bb677f62d759b985250f0ca5c3f2fae43771db439588001237106e/BUD__0000_BUDNBA_POSTER2.png" data-mid="233035684" border="0" src="https://freight.cargo.site/w/1000/i/afe3800839bb677f62d759b985250f0ca5c3f2fae43771db439588001237106e/BUD__0000_BUDNBA_POSTER2.png" /> <img width="2100" height="1181" width_o="2100" height_o="1181" data-src="https://freight.cargo.site/t/original/i/4d83d146279eaaec574f0fad767975cf7c94be5ef8560785fa73a1e8bb72f9f8/BUD__0004_BUDNBA_IMG3.jpeg" data-mid="233035779" border="0" src="https://freight.cargo.site/w/1000/i/4d83d146279eaaec574f0fad767975cf7c94be5ef8560785fa73a1e8bb72f9f8/BUD__0004_BUDNBA_IMG3.jpeg" /> <img width="2100" height="1181" width_o="2100" height_o="1181" data-src="https://freight.cargo.site/t/original/i/9f0e6d0d34289eb25419d05c41718c2b92cb920d231937298b919b57b3f81c74/BUD__0003_BUDNBA_IMG2.jpeg" data-mid="233035775" border="0" src="https://freight.cargo.site/w/1000/i/9f0e6d0d34289eb25419d05c41718c2b92cb920d231937298b919b57b3f81c74/BUD__0003_BUDNBA_IMG2.jpeg" /> <img width="1908" height="1273" width_o="1908" height_o="1273" data-src="https://freight.cargo.site/t/original/i/1906cee7ef53e49d17d62d516c8bc68d761804c8148b3e997e4270a3e393cd9c/BUD__0000_BUDNBA_POSTER1-copy.png" data-mid="233035686" border="0" src="https://freight.cargo.site/w/1000/i/1906cee7ef53e49d17d62d516c8bc68d761804c8148b3e997e4270a3e393cd9c/BUD__0000_BUDNBA_POSTER1-copy.png" /> <img width="2100" height="1181" width_o="2100" height_o="1181" data-src="https://freight.cargo.site/t/original/i/7f43bb783c273c91ab8e17629a97f0ad44a3965d574f4fd20d2a6c5811e5547c/BUD__0002_BUDNBA_IMG3.jpeg" data-mid="233035738" border="0" src="https://freight.cargo.site/w/1000/i/7f43bb783c273c91ab8e17629a97f0ad44a3965d574f4fd20d2a6c5811e5547c/BUD__0002_BUDNBA_IMG3.jpeg" /> <img width="3000" height="2069" width_o="3000" height_o="2069" data-src="https://freight.cargo.site/t/original/i/831d6301c54b0e46e1adf2af22c0d4d7879c1a1fe5637a7f7e37ce13a5d55b68/Foto-05.png" data-mid="173020350" border="0" src="https://freight.cargo.site/w/1000/i/831d6301c54b0e46e1adf2af22c0d4d7879c1a1fe5637a7f7e37ce13a5d55b68/Foto-05.png" /> <img width="1688" height="1125" width_o="1688" height_o="1125" data-src="https://freight.cargo.site/t/original/i/a79e9d35dd876270a9ca36bc33021e18fc0dbc4f986f75b20708cd5179e05fd9/image-b6f822b5-f79f-4291-ae0d-44cc0b73486f.png" data-mid="233048350" border="0" src="https://freight.cargo.site/w/1000/i/a79e9d35dd876270a9ca36bc33021e18fc0dbc4f986f75b20708cd5179e05fd9/image-b6f822b5-f79f-4291-ae0d-44cc0b73486f.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3c84d8d005f36d25eafa81b7d9a51dfdaf2ff11727957d7489e1f6a20d5f9e81/Foto-03.png" data-mid="173020457" border="0" src="https://freight.cargo.site/w/1000/i/3c84d8d005f36d25eafa81b7d9a51dfdaf2ff11727957d7489e1f6a20d5f9e81/Foto-03.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/791d42230c637814dc6dacd851c7d660ab5c520058168836981331a8e8198797/Foto-01.png" data-mid="173020431" border="0" src="https://freight.cargo.site/w/1000/i/791d42230c637814dc6dacd851c7d660ab5c520058168836981331a8e8198797/Foto-01.png" /> <img width="1250" height="781" width_o="1250" height_o="781" data-src="https://freight.cargo.site/t/original/i/86d5423b6c46a5562cd6da399a1678e5f00c25e43ded9d0d7c382116778db2fc/03.jpg" data-mid="188055965" border="0" src="https://freight.cargo.site/w/1000/i/86d5423b6c46a5562cd6da399a1678e5f00c25e43ded9d0d7c382116778db2fc/03.jpg" /> <img width="1250" height="781" width_o="1250" height_o="781" data-src="https://freight.cargo.site/t/original/i/eb5c870a72a84821a72f308d392c5bb5ccd8caa4251ff5513770a1bc0f5e8096/04.jpg" data-mid="188055966" border="0" src="https://freight.cargo.site/w/1000/i/eb5c870a72a84821a72f308d392c5bb5ccd8caa4251ff5513770a1bc0f5e8096/04.jpg" /> https://joaolucas.work/Fenty-Beauty Fri, 03 Mar 2023 16:14:59 +0000 João© GD&AD https://joaolucas.work/Fenty-Beauty Huge beauty brands used all kinds of stereotypes to sell their products, reinforcing how beauty is far from people, from real people. To criticize this tradition Fenty protested with a billboard in a famous fashion spot in New York City and later in London and Paris.&nbsp; 2022 | FENTY EAU DE PARFUM | DDB NYC | ART DIRECTION &amp; GRAPHIC DESIGN <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/47104be8d279cb5398bb4152d9a37927f3bc9b25d9ab4f94338bde299443f868/fenty-f-you---gif-op3-copy.gif" data-mid="184502913" border="0" src="https://freight.cargo.site/w/1000/i/47104be8d279cb5398bb4152d9a37927f3bc9b25d9ab4f94338bde299443f868/fenty-f-you---gif-op3-copy.gif" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/947d5baaa07edea887c71ee65d3d884b65baf0666674b5ec7f1b25095851dd4c/Fenty-Final-01.png" data-mid="211290361" border="0" src="https://freight.cargo.site/w/1000/i/947d5baaa07edea887c71ee65d3d884b65baf0666674b5ec7f1b25095851dd4c/Fenty-Final-01.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/467b544323f478ae0495ec5027ef67585662ecda76b0f3ffb5e27818150fa690/Fenty-Final-02.png" data-mid="211290365" border="0" src="https://freight.cargo.site/w/1000/i/467b544323f478ae0495ec5027ef67585662ecda76b0f3ffb5e27818150fa690/Fenty-Final-02.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7e4c67fbf0fa4337a05dc50f310137c2c2b0fe0774d0226622eaa31edbb9affc/Pattern.png" data-mid="242474367" border="0" src="https://freight.cargo.site/w/1000/i/7e4c67fbf0fa4337a05dc50f310137c2c2b0fe0774d0226622eaa31edbb9affc/Pattern.png" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/c2817e05ee37683797b7c30311951507e8d6564eed1631cc1c2fad8fa6da5f13/Portrait.png" data-mid="242527696" border="0" src="https://freight.cargo.site/w/1000/i/c2817e05ee37683797b7c30311951507e8d6564eed1631cc1c2fad8fa6da5f13/Portrait.png" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/22c84b500b9de2209f9f4bdd63b95de1dde297fe7905915119d557fd07d96517/magnifics_upscale-precision-QUEMTIBVTNLinmZg0R1N-flower-04.png" data-mid="242473231" border="0" src="https://freight.cargo.site/w/1000/i/22c84b500b9de2209f9f4bdd63b95de1dde297fe7905915119d557fd07d96517/magnifics_upscale-precision-QUEMTIBVTNLinmZg0R1N-flower-04.png" /> <img width="10667" height="6000" width_o="10667" height_o="6000" data-src="https://freight.cargo.site/t/original/i/55f0111ffa33c8f498b2e575bcaa464ed04b1dcc17896ce7d97794b112807dfc/Fenty-Lockup-03.png" data-mid="242329388" border="0" src="https://freight.cargo.site/w/1000/i/55f0111ffa33c8f498b2e575bcaa464ed04b1dcc17896ce7d97794b112807dfc/Fenty-Lockup-03.png" /> <img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/4675f9e5d1dd58d8c829dc892f195454f3ab44f3bd953253fa8ecf5395d260fc/mff_x_fenti_16_9.gif" data-mid="177094067" border="0" src="https://freight.cargo.site/w/900/i/4675f9e5d1dd58d8c829dc892f195454f3ab44f3bd953253fa8ecf5395d260fc/mff_x_fenti_16_9.gif" /> <img width="3696" height="2464" width_o="3696" height_o="2464" data-src="https://freight.cargo.site/t/original/i/35a169ee6581d050ef66239b4541ce5a17dd8a1d895bd01867ceeee51f294757/01.png" data-mid="242472504" border="0" src="https://freight.cargo.site/w/1000/i/35a169ee6581d050ef66239b4541ce5a17dd8a1d895bd01867ceeee51f294757/01.png" />&nbsp; <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/378b25b11badeae013282f54ea9954b9c82207567b96679d34ab2666826aac7e/Foto-Rihanna-02-copy.jpg" data-mid="212746811" border="0" src="https://freight.cargo.site/w/1000/i/378b25b11badeae013282f54ea9954b9c82207567b96679d34ab2666826aac7e/Foto-Rihanna-02-copy.jpg" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/5f90051bbb12c7351f82d41aafa01c119bbfc66777d2a06f0ace32db361e5dc1/Billboard-02.png" data-mid="233274230" border="0" src="https://freight.cargo.site/w/1000/i/5f90051bbb12c7351f82d41aafa01c119bbfc66777d2a06f0ace32db361e5dc1/Billboard-02.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7f363ea039b5b78e682a0da4720b6123466432c2ea66ffbc5f86e2835d33409a/MM_Screen_SC-NYC2-04-copy-Recovered-copy.jpg" data-mid="212747373" border="0" src="https://freight.cargo.site/w/1000/i/7f363ea039b5b78e682a0da4720b6123466432c2ea66ffbc5f86e2835d33409a/MM_Screen_SC-NYC2-04-copy-Recovered-copy.jpg" /> <img width="1000" height="1334" width_o="1000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/198558c8543831d3655777913bd7ed437e03b5c0ba570039910123c41d0876e3/Foto-Rihanna-05.gif" data-mid="212747991" border="0" src="https://freight.cargo.site/w/1000/i/198558c8543831d3655777913bd7ed437e03b5c0ba570039910123c41d0876e3/Foto-Rihanna-05.gif" /> <img width="1875" height="2500" width_o="1875" height_o="2500" data-src="https://freight.cargo.site/t/original/i/b593af612f8a25b4d9ef97dd3fbfa9902bbabe242e0f7ff501e6cbcca88ad92c/Billboard-03-copy-2.jpg" data-mid="212747999" border="0" src="https://freight.cargo.site/w/1000/i/b593af612f8a25b4d9ef97dd3fbfa9902bbabe242e0f7ff501e6cbcca88ad92c/Billboard-03-copy-2.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5717d5c6f7cf9d58586cbd4dcb797a83685005780739bb3e8c34b9f734441c8d/Envelope.png" data-mid="242328362" border="0" src="https://freight.cargo.site/w/1000/i/5717d5c6f7cf9d58586cbd4dcb797a83685005780739bb3e8c34b9f734441c8d/Envelope.png" /> <img width="2000" height="2511" width_o="2000" height_o="2511" data-src="https://freight.cargo.site/t/original/i/4e2c68642f9fcd0fcdd1dfd30406cc1f44a1cddff2dbd30825fa96f6b466f2bc/Parfum-01-copy.jpg" data-mid="212746789" border="0" src="https://freight.cargo.site/w/1000/i/4e2c68642f9fcd0fcdd1dfd30406cc1f44a1cddff2dbd30825fa96f6b466f2bc/Parfum-01-copy.jpg" /> <img width="2000" height="2511" width_o="2000" height_o="2511" data-src="https://freight.cargo.site/t/original/i/218864c7181106ad13a4b01031c885783e94a1ba90e95907d9b5e48129ab3888/Parfum-01.png" data-mid="233035509" border="0" src="https://freight.cargo.site/w/1000/i/218864c7181106ad13a4b01031c885783e94a1ba90e95907d9b5e48129ab3888/Parfum-01.png" /> https://joaolucas.work/Budweiser-X-Converse Sat, 10 May 2025 20:41:52 +0000 João© GD&AD https://joaolucas.work/Budweiser-X-Converse Converse teamed up with Budweiser to drop a limited-edition take on the iconic Chuck Taylor. The collab blends street style with Bud’s bold, laid-back vibe, featuring custom details inspired by the legendary beer brand. The sneakers come in Budweiser’s signature red with exclusive prints and premium finishes. It’s a collector’s piece made for those who live for style. 2019 | BUDWEISER X CONVERSE | AFRICA CREATIVE | GRAPHIC DESIGN <img width="1250" height="833" width_o="1250" height_o="833" data-src="https://freight.cargo.site/t/original/i/708a8757b478165177704be3315b952a4e70960ce20a80ef51cd9fd74fc4f8ab/01.jpg" data-mid="233042341" border="0" src="https://freight.cargo.site/w/1000/i/708a8757b478165177704be3315b952a4e70960ce20a80ef51cd9fd74fc4f8ab/01.jpg" /> <img width="1250" height="833" width_o="1250" height_o="833" data-src="https://freight.cargo.site/t/original/i/4d3b4a7814302af733aa98ace93063c366440c90bde46e3ed58d649a1557defa/01_Labels.jpg" data-mid="233042319" border="0" src="https://freight.cargo.site/w/1000/i/4d3b4a7814302af733aa98ace93063c366440c90bde46e3ed58d649a1557defa/01_Labels.jpg" /> <img width="1250" height="833" width_o="1250" height_o="833" data-src="https://freight.cargo.site/t/original/i/d9e900c21b2aafe642e1e53bb7513f5b9f704f59fda3d97dc4d6b8f21b86ff81/02_Graphics.jpg" data-mid="233042320" border="0" src="https://freight.cargo.site/w/1000/i/d9e900c21b2aafe642e1e53bb7513f5b9f704f59fda3d97dc4d6b8f21b86ff81/02_Graphics.jpg" /> <img width="5616" height="3744" width_o="5616" height_o="3744" data-src="https://freight.cargo.site/t/original/i/0a94562ad0178ee4201dbdd77490f01425b29fda43d20397006b9b615be3f474/TENIS-BOLA-SEMDEALER.jpg" data-mid="233037832" border="0" src="https://freight.cargo.site/w/1000/i/0a94562ad0178ee4201dbdd77490f01425b29fda43d20397006b9b615be3f474/TENIS-BOLA-SEMDEALER.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/ac5d04940e7b1996bcedcfd6135532d65c7eb4f382b8442a22f728275f0ce0c4/05.jpg" data-mid="233042326" border="0" src="https://freight.cargo.site/w/1000/i/ac5d04940e7b1996bcedcfd6135532d65c7eb4f382b8442a22f728275f0ce0c4/05.jpg" /> <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/9a8d7d0995c1ac27d1fc75cc08f786c0ab86c2d9d433223f9913e53452dcf951/Untitled1.gif" data-mid="233037833" border="0" src="https://freight.cargo.site/w/1000/i/9a8d7d0995c1ac27d1fc75cc08f786c0ab86c2d9d433223f9913e53452dcf951/Untitled1.gif" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/4a18a30f549287371ba0b1a18ede04d90ecfe025ea87eb934962fe5f0387bba2/03B.jpg" data-mid="233042322" border="0" src="https://freight.cargo.site/w/1000/i/4a18a30f549287371ba0b1a18ede04d90ecfe025ea87eb934962fe5f0387bba2/03B.jpg" /> <img width="5511" height="3674" width_o="5511" height_o="3674" data-src="https://freight.cargo.site/t/original/i/0b8e6831f0f3803259296b3d783e1bb1ee94e50023a5009e7d8e9d76d67cb3fb/16969.jpg" data-mid="233037834" border="0" src="https://freight.cargo.site/w/1000/i/0b8e6831f0f3803259296b3d783e1bb1ee94e50023a5009e7d8e9d76d67cb3fb/16969.jpg" /> https://joaolucas.work/Tiger-Agency-ID Fri, 12 Dec 2025 02:40:56 +0000 João© GD&AD https://joaolucas.work/Tiger-Agency-ID Tiger is an agency reshaping how advertising is done, combining creativity, proprietary technology and a new model of partnership with brands. I led the team responsible for crafting the entire visual identity and verbal direction of this new player in the Brazilian advertising market, helping establish a bold and future-focused foundation for how the brand shows up and connects with its audience. 2025 | TIGER AGENCY | DESIGN LEAD <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/de5275ad2c3f1129cec1d5ba170d8b636e3486a197015876023686896058e1b1/MX_TG_Logo.gif" data-mid="241712299" border="0" src="https://freight.cargo.site/w/1000/i/de5275ad2c3f1129cec1d5ba170d8b636e3486a197015876023686896058e1b1/MX_TG_Logo.gif" /> <img width="3024" height="2016" width_o="3024" height_o="2016" data-src="https://freight.cargo.site/t/original/i/020cd2f41a8fafe5bb7c382f9b57e9129a7249afdf7b401a4bde8e133f80f1da/Logo-Rule.png" data-mid="241714148" border="0" src="https://freight.cargo.site/w/1000/i/020cd2f41a8fafe5bb7c382f9b57e9129a7249afdf7b401a4bde8e133f80f1da/Logo-Rule.png" /> <img width="2762" height="2016" width_o="2762" height_o="2016" data-src="https://freight.cargo.site/t/original/i/eae6e54e1050ee85daa13462a533bc3dd9bb651250b538d6ded918575917ba8e/Color-Palette.png" data-mid="241712248" border="0" src="https://freight.cargo.site/w/1000/i/eae6e54e1050ee85daa13462a533bc3dd9bb651250b538d6ded918575917ba8e/Color-Palette.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/629fb918f8ac1d7c0fb034cb62dc7c9791370f42221b8804fe5a3224b2ab818f/Ball.png" data-mid="241714182" border="0" src="https://freight.cargo.site/w/1000/i/629fb918f8ac1d7c0fb034cb62dc7c9791370f42221b8804fe5a3224b2ab818f/Ball.png" /> <img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/f323ac87218565a01a56baf8e705f4c4e182977dd396c0df9d14b3d75feaa63c/Primary-Typeface.png" data-mid="241712457" border="0" src="https://freight.cargo.site/w/1000/i/f323ac87218565a01a56baf8e705f4c4e182977dd396c0df9d14b3d75feaa63c/Primary-Typeface.png" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/c388ed2d706dee3f7dc699a5811b3ecdddb39add0d4d874598b647af7c5b5d7b/MX_TG_5-1-1.gif" data-mid="241714171" border="0" src="https://freight.cargo.site/w/1000/i/c388ed2d706dee3f7dc699a5811b3ecdddb39add0d4d874598b647af7c5b5d7b/MX_TG_5-1-1.gif" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3f7eac252467c45aba5a2ba5df7b3a7bb406552a2c171176a029535a1bd40f15/Seals.png" data-mid="241711623" border="0" src="https://freight.cargo.site/w/1000/i/3f7eac252467c45aba5a2ba5df7b3a7bb406552a2c171176a029535a1bd40f15/Seals.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2f009b9996a74fccc983105401968b529aa25d6c012fc463bf18c9c1f1fd2374/MX_TG_4.gif" data-mid="241712421" border="0" src="https://freight.cargo.site/w/1000/i/2f009b9996a74fccc983105401968b529aa25d6c012fc463bf18c9c1f1fd2374/MX_TG_4.gif" /> <img width="3874" height="2583" width_o="3874" height_o="2583" data-src="https://freight.cargo.site/t/original/i/180fc121e8e8ce07078c64d7b5905536e18594d6a8bd1ef5390462b7cab4b1fc/CARTAO-DE-VISITA.png" data-mid="241711545" border="0" src="https://freight.cargo.site/w/1000/i/180fc121e8e8ce07078c64d7b5905536e18594d6a8bd1ef5390462b7cab4b1fc/CARTAO-DE-VISITA.png" /> <img width="1632" height="2440" width_o="1632" height_o="2440" data-src="https://freight.cargo.site/t/original/i/ceac87893bc24839e53acc12a48c4e2820e1ed39303675f4728a3e1a60ea4171/Posters-15.png" data-mid="242625528" border="0" src="https://freight.cargo.site/w/1000/i/ceac87893bc24839e53acc12a48c4e2820e1ed39303675f4728a3e1a60ea4171/Posters-15.png" /> <img width="2048" height="3072" width_o="2048" height_o="3072" data-src="https://freight.cargo.site/t/original/i/b9616620c2bf2374d606662045a999350f3510e7c90acf4d116a9e53db9933b1/01.jpg" data-mid="241711566" border="0" src="https://freight.cargo.site/w/1000/i/b9616620c2bf2374d606662045a999350f3510e7c90acf4d116a9e53db9933b1/01.jpg" /> <img width="1024" height="1536" width_o="1024" height_o="1536" data-src="https://freight.cargo.site/t/original/i/f9c59c801da3611cd382221a04df71a795fbe9e0190113b65fb29468ffce8787/02.png" data-mid="241711568" border="0" src="https://freight.cargo.site/w/1000/i/f9c59c801da3611cd382221a04df71a795fbe9e0190113b65fb29468ffce8787/02.png" /> <img width="1632" height="2440" width_o="1632" height_o="2440" data-src="https://freight.cargo.site/t/original/i/2b2990f98401c61711ce40ae8c08e449e8bbeb487b9012a637034fec14ec56f3/Poster-13.png" data-mid="242626099" border="0" src="https://freight.cargo.site/w/1000/i/2b2990f98401c61711ce40ae8c08e449e8bbeb487b9012a637034fec14ec56f3/Poster-13.png" /> <img width="2898" height="1931" width_o="2898" height_o="1931" data-src="https://freight.cargo.site/t/original/i/e5f0f56b30254fd79a809216d993bc83c10b0ca6d16370bc38c44333c1e4719c/Cards.png" data-mid="241712269" border="0" src="https://freight.cargo.site/w/1000/i/e5f0f56b30254fd79a809216d993bc83c10b0ca6d16370bc38c44333c1e4719c/Cards.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/db08b4929530f7605f31f6aa962639e23eee81cefb6508996360f29cc2b4c48c/Still-2025-08-20-212050_1.1.2.png" data-mid="241711587" border="0" src="https://freight.cargo.site/w/1000/i/db08b4929530f7605f31f6aa962639e23eee81cefb6508996360f29cc2b4c48c/Still-2025-08-20-212050_1.1.2.png" /> <img width="3072" height="2048" width_o="3072" height_o="2048" data-src="https://freight.cargo.site/t/original/i/7150a656f0baa6fbb5fc61fc97fc1571bc942dd12d854a284d563e44e6ef16bd/visualelectric-1753461435529.jpg" data-mid="241712196" border="0" src="https://freight.cargo.site/w/1000/i/7150a656f0baa6fbb5fc61fc97fc1571bc942dd12d854a284d563e44e6ef16bd/visualelectric-1753461435529.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6380506a899f414185138cfce2b5b8d015b092019abb382ee4e3e723e3dcec8e/MX_TG_6.gif" data-mid="241712321" border="0" src="https://freight.cargo.site/w/1000/i/6380506a899f414185138cfce2b5b8d015b092019abb382ee4e3e723e3dcec8e/MX_TG_6.gif" /> https://joaolucas.work/Listen-to-The-Ocean Sat, 29 Apr 2023 04:47:10 +0000 João© GD&AD https://joaolucas.work/Listen-to-The-Ocean To spark a conversation about ocean pollution, we collaborated with Céu, Donavon Frankenreiter, and Corona to create a song using real ocean sounds. These sounds were turned into music and a unique visual identity. The project raised awareness about ocean preservation and made Corona the most talked-about beer brand in Brazil during the campaign. 2019 | LISTEN TO THE OCEAN | CORONA | AFRICA CREATIVE | GRAPHIC DESIGN <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3416955d9be9bf25fd5b113f5a37174e68b3fc70ee2ce68a825d7f65a73e6448/Corona-02.gif" data-mid="182745479" border="0" src="https://freight.cargo.site/w/1000/i/3416955d9be9bf25fd5b113f5a37174e68b3fc70ee2ce68a825d7f65a73e6448/Corona-02.gif" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/4f65115802556675db547138ac76e521e9f875cda0a81e6187f8594c119682b2/Untitled-1-Recovered.jpg" data-mid="188046693" border="0" src="https://freight.cargo.site/w/1000/i/4f65115802556675db547138ac76e521e9f875cda0a81e6187f8594c119682b2/Untitled-1-Recovered.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f6d3d14d0727bc8915edc8f4c01e851879fefbc171c6be42a04a66d01179f8d3/Melody_GRAPH-copy.gif" data-mid="182843980" border="0" src="https://freight.cargo.site/w/1000/i/f6d3d14d0727bc8915edc8f4c01e851879fefbc171c6be42a04a66d01179f8d3/Melody_GRAPH-copy.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/44c9fc36b2213302b91d8c707e6b95f3a6687f52332d0085fabf8e4ee06b5895/Graph_Geral-copy.gif" data-mid="182840141" border="0" src="https://freight.cargo.site/w/1000/i/44c9fc36b2213302b91d8c707e6b95f3a6687f52332d0085fabf8e4ee06b5895/Graph_Geral-copy.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e751db4e507bd3c783e90757e6d1c5685adb3f1cc69083468e158006fc3e5b5a/Sustain_GRAPH-copy.gif" data-mid="182839492" border="0" src="https://freight.cargo.site/w/1000/i/e751db4e507bd3c783e90757e6d1c5685adb3f1cc69083468e158006fc3e5b5a/Sustain_GRAPH-copy.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d96bff107cb3dca9756c1ec909bccb6327721ace5aa7712b20d3baeac096521a/Switcher_01-copy.gif" data-mid="182843208" border="0" src="https://freight.cargo.site/w/1000/i/d96bff107cb3dca9756c1ec909bccb6327721ace5aa7712b20d3baeac096521a/Switcher_01-copy.gif" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/ba73b41b6d7a2180102b838f33d31e2d746452ed2fcb1c55129c1e3e54a96842/Untitled-1-Recovered05.jpg" data-mid="188047108" border="0" src="https://freight.cargo.site/w/1000/i/ba73b41b6d7a2180102b838f33d31e2d746452ed2fcb1c55129c1e3e54a96842/Untitled-1-Recovered05.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/ff28d4772cad985725edc3d86ee98c5974e6a503b19dcf4cc53ce735aeae55c0/Untitled-1-Recovered03.jpg" data-mid="188047005" border="0" src="https://freight.cargo.site/w/1000/i/ff28d4772cad985725edc3d86ee98c5974e6a503b19dcf4cc53ce735aeae55c0/Untitled-1-Recovered03.jpg" /> <img width="1192" height="671" width_o="1192" height_o="671" data-src="https://freight.cargo.site/t/original/i/eaedef3fbcf3fd8c1590bc427ae64c8191c6a13b78cd29e9cef674c1134452d4/2019-05-06-11-59-47.gif" data-mid="177095798" border="0" src="https://freight.cargo.site/w/1000/i/eaedef3fbcf3fd8c1590bc427ae64c8191c6a13b78cd29e9cef674c1134452d4/2019-05-06-11-59-47.gif" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/a890fb9c2ee969679774c6a3a4550085097b30b7497d03120b8ef62e89d01c9a/Untitled-1-Recovered04.jpg" data-mid="188047067" border="0" src="https://freight.cargo.site/w/1000/i/a890fb9c2ee969679774c6a3a4550085097b30b7497d03120b8ef62e89d01c9a/Untitled-1-Recovered04.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/0b81b6444c13b6c460d1b5c1532d72193cfc597cf71248b868068b1ba4ef8fb5/Untitled-1-Recovered-02.jpg" data-mid="188046761" border="0" src="https://freight.cargo.site/w/1000/i/0b81b6444c13b6c460d1b5c1532d72193cfc597cf71248b868068b1ba4ef8fb5/Untitled-1-Recovered-02.jpg" /> https://joaolucas.work/The-Works Fri, 03 Mar 2023 16:14:57 +0000 João© GD&AD https://joaolucas.work/The-Works We used all sorts of shutters as graphic elements to shape the visual identity for DDB’s North American studios. From vector illustrations to 3D versions, we explored endless possibilities to create a playful and modern look — one that feels just like being in a creative studio, where anyone can jump in and have fun. 2023 | THE WORKS STUDIO | DDB NORTH AMERICA | GRAPHIC DESIGN <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/0b3511e3502f56fef395ceee48bff928949e58e9f390f967cbf015d2917c79b6/Gif.gif" data-mid="170437288" border="0" src="https://freight.cargo.site/w/1000/i/0b3511e3502f56fef395ceee48bff928949e58e9f390f967cbf015d2917c79b6/Gif.gif" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/45f20fe4d0c33957fe71c4d26e2243772df9d467d4d6c984e0f2b7320e7e905a/Untitled-1-copy7.png" data-mid="172728791" border="0" src="https://freight.cargo.site/w/1000/i/45f20fe4d0c33957fe71c4d26e2243772df9d467d4d6c984e0f2b7320e7e905a/Untitled-1-copy7.png" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1a1a57a12a06404c6f4a92603ee5f7432dd4a75afcc13517b9aba82c2554f99f/Shutters.jpg" data-mid="176938981" border="0" src="https://freight.cargo.site/w/1000/i/1a1a57a12a06404c6f4a92603ee5f7432dd4a75afcc13517b9aba82c2554f99f/Shutters.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/e355b87c18469188e8c608d9156eaf8b2876c2e4679e11b92ed27057d9dae56a/3D-02.jpg" data-mid="176938668" border="0" src="https://freight.cargo.site/w/1000/i/e355b87c18469188e8c608d9156eaf8b2876c2e4679e11b92ed27057d9dae56a/3D-02.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/5cb72e70e2eadd367f8b9b37936804c27219fabce90281d1283763120bb188a9/3D-01.jpg" data-mid="176938627" border="0" src="https://freight.cargo.site/w/1000/i/5cb72e70e2eadd367f8b9b37936804c27219fabce90281d1283763120bb188a9/3D-01.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/152da63e5cd94db9726e0b33d71bbacc8f1a16bd71d170b3ca53553555bd2d3b/Envelope.jpg" data-mid="176938553" border="0" src="https://freight.cargo.site/w/1000/i/152da63e5cd94db9726e0b33d71bbacc8f1a16bd71d170b3ca53553555bd2d3b/Envelope.jpg" /> <img width="1500" height="843" width_o="1500" height_o="843" data-src="https://freight.cargo.site/t/original/i/85b046ff2e0e70d586b900fe502bc33c32a122b4d134411105cfe6cb44763c99/Business-Card-02.jpg" data-mid="233337652" border="0" src="https://freight.cargo.site/w/1000/i/85b046ff2e0e70d586b900fe502bc33c32a122b4d134411105cfe6cb44763c99/Business-Card-02.jpg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/1bf4145b6b3933027f207b6b61186b8fe6e490e615852dd1e671cfa7a913a826/Envelope-02.jpg" data-mid="233337653" border="0" src="https://freight.cargo.site/w/1000/i/1bf4145b6b3933027f207b6b61186b8fe6e490e615852dd1e671cfa7a913a826/Envelope-02.jpg" /> <img width="5184" height="2916" width_o="5184" height_o="2916" data-src="https://freight.cargo.site/t/original/i/4da94fcb75837f5ee10c3d046d16805c9a7315a7dc0778cf3c0b3b2bfc12585c/Business-Card.jpg" data-mid="176938494" border="0" src="https://freight.cargo.site/w/1000/i/4da94fcb75837f5ee10c3d046d16805c9a7315a7dc0778cf3c0b3b2bfc12585c/Business-Card.jpg" /> <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/a05365c6d40d2d982bbd10d67888b7f79599e313afafa9a165687d2c15b1b3f2/Iphone-02.jpg" data-mid="188496397" border="0" src="https://freight.cargo.site/w/1000/i/a05365c6d40d2d982bbd10d67888b7f79599e313afafa9a165687d2c15b1b3f2/Iphone-02.jpg" /> https://joaolucas.work/Grow-With-MAM-1 Fri, 03 Mar 2023 16:14:57 +0000 João© GD&AD https://joaolucas.work/Grow-With-MAM-1 To support and improve the growing process of the Modern Art Museum of São Paulo, we’re invited to come up with a design system for this partnership program between well of people and the museum. Appropriating the logo shapes we gave a new meaning to it, by changing and exploring its behaviors in different manners. 2019 | GROW WITH MAM | AFRICA CREATIVE | GRAPHIC DESIGN <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/87f1b60d10418f0cc7f629ad1d17aec116c40ee5cc5ee46996e72c3e0d17bb5e/Tela-Lockup.png" data-mid="233369897" border="0" src="https://freight.cargo.site/w/1000/i/87f1b60d10418f0cc7f629ad1d17aec116c40ee5cc5ee46996e72c3e0d17bb5e/Tela-Lockup.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/01d57eb9c7df48a5b39e2ad58c27b93a7528e19a54cd219d8f398f94e3d5dc7b/Color-Palette.png" data-mid="233339142" border="0" src="https://freight.cargo.site/w/1000/i/01d57eb9c7df48a5b39e2ad58c27b93a7528e19a54cd219d8f398f94e3d5dc7b/Color-Palette.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4a3d2ab2aecadac6ed867f041436f2a919413f271774247fb019a4d0ffe4e85a/Font.png" data-mid="233340066" border="0" src="https://freight.cargo.site/w/1000/i/4a3d2ab2aecadac6ed867f041436f2a919413f271774247fb019a4d0ffe4e85a/Font.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/205051dea083fad804c96b63502a385712790c40f15987f713ebab768d17b48c/Tela.png" data-mid="233340068" border="0" src="https://freight.cargo.site/w/1000/i/205051dea083fad804c96b63502a385712790c40f15987f713ebab768d17b48c/Tela.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c7e1c164f4438a46b39e49c9338123c841b20d95cd398ec8dcca95d95747fdea/Untitled-Session9824-copy.png" data-mid="242311338" border="0" src="https://freight.cargo.site/w/1000/i/c7e1c164f4438a46b39e49c9338123c841b20d95cd398ec8dcca95d95747fdea/Untitled-Session9824-copy.png" /> <img width="5511" height="3674" width_o="5511" height_o="3674" data-src="https://freight.cargo.site/t/original/i/06c626989a5438de7f6f2836a292adb10814c58e12ae33a2ebaee5aafa688325/11-copy.png" data-mid="233375593" border="0" src="https://freight.cargo.site/w/1000/i/06c626989a5438de7f6f2836a292adb10814c58e12ae33a2ebaee5aafa688325/11-copy.png" /> <img width="5511" height="3674" width_o="5511" height_o="3674" data-src="https://freight.cargo.site/t/original/i/1aaa48b85c733f6c4e5c8488531f76449ec0a80c470b1e55f5792486b6aec79b/09.png" data-mid="233375490" border="0" src="https://freight.cargo.site/w/1000/i/1aaa48b85c733f6c4e5c8488531f76449ec0a80c470b1e55f5792486b6aec79b/09.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/59719d063be907041cff359d293437a47be8e620c16e9a36a48c12d960531423/Notebook.png" data-mid="233340049" border="0" src="https://freight.cargo.site/w/1000/i/59719d063be907041cff359d293437a47be8e620c16e9a36a48c12d960531423/Notebook.png" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/cefc72a91ae4852df4ac86cdafc2cf598d716a07fb606604c513106f864b5bab/Tela.png" data-mid="242313189" border="0" src="https://freight.cargo.site/w/1000/i/cefc72a91ae4852df4ac86cdafc2cf598d716a07fb606604c513106f864b5bab/Tela.png" /> <img width="5402" height="3601" width_o="5402" height_o="3601" data-src="https://freight.cargo.site/t/original/i/d56e652654e2a4198cf692e190149a213ab19589e48b48f72099de19fa8ac85b/07-copy.png" data-mid="233375628" border="0" src="https://freight.cargo.site/w/1000/i/d56e652654e2a4198cf692e190149a213ab19589e48b48f72099de19fa8ac85b/07-copy.png" /> <img width="936" height="1323" width_o="936" height_o="1323" data-src="https://freight.cargo.site/t/original/i/dc9510bf6187b1c67b6508b294da4cfea5e3882fe23fcafb578406c92a5e213b/Posters-07.png" data-mid="233340074" border="0" src="https://freight.cargo.site/w/936/i/dc9510bf6187b1c67b6508b294da4cfea5e3882fe23fcafb578406c92a5e213b/Posters-07.png" /> <img width="936" height="1323" width_o="936" height_o="1323" data-src="https://freight.cargo.site/t/original/i/da05e3481021b9d32fdedaa98bffd9e7175ef0c3978b20d81eab1ef13831cd4b/Posters-08.png" data-mid="233340075" border="0" src="https://freight.cargo.site/w/936/i/da05e3481021b9d32fdedaa98bffd9e7175ef0c3978b20d81eab1ef13831cd4b/Posters-08.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e964e1a02d89b8cde26308ffdf69aa5e82ce687b275627e30dfba518712e7762/Phone.png" data-mid="233370093" border="0" src="https://freight.cargo.site/w/1000/i/e964e1a02d89b8cde26308ffdf69aa5e82ce687b275627e30dfba518712e7762/Phone.png" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ff1364b4d52edf58e2201c86483f03f7a2d480ad736430e2b59566809f62aae2/01-copy.png" data-mid="242313198" border="0" src="https://freight.cargo.site/w/1000/i/ff1364b4d52edf58e2201c86483f03f7a2d480ad736430e2b59566809f62aae2/01-copy.png" /> <img width="5511" height="3674" width_o="5511" height_o="3674" data-src="https://freight.cargo.site/t/original/i/d2637116807bcc98d2269e7dadb88599c4d88b6939e87c0ab742b7df1ceaa9fb/02.png" data-mid="233375596" border="0" src="https://freight.cargo.site/w/1000/i/d2637116807bcc98d2269e7dadb88599c4d88b6939e87c0ab742b7df1ceaa9fb/02.png" /> <img width="5511" height="3674" width_o="5511" height_o="3674" data-src="https://freight.cargo.site/t/original/i/ea482e5043e6aeb63cb20ff0523b60badd6b98bc45783e7153345c194cbb2c0b/03.jpg" data-mid="173022673" border="0" src="https://freight.cargo.site/w/1000/i/ea482e5043e6aeb63cb20ff0523b60badd6b98bc45783e7153345c194cbb2c0b/03.jpg" /> <img width="936" height="1323" width_o="936" height_o="1323" data-src="https://freight.cargo.site/t/original/i/36d92108d7dd4dfb00512061703bfd98798b1cef63285d038b34aec1e631670f/Posters-10.png" data-mid="233370799" border="0" src="https://freight.cargo.site/w/936/i/36d92108d7dd4dfb00512061703bfd98798b1cef63285d038b34aec1e631670f/Posters-10.png" /> <img width="936" height="1323" width_o="936" height_o="1323" data-src="https://freight.cargo.site/t/original/i/eb2009977c70ecc2dd67ded161a6e47c506b78c510fe3ab9e8bac1cbab68f5b4/Posters-09.png" data-mid="233370798" border="0" src="https://freight.cargo.site/w/936/i/eb2009977c70ecc2dd67ded161a6e47c506b78c510fe3ab9e8bac1cbab68f5b4/Posters-09.png" /> <img width="4720" height="3147" width_o="4720" height_o="3147" data-src="https://freight.cargo.site/t/original/i/dc0e9ece6a5f8d6ddabe3a1f6ab6257cf79dee530e1d2269aff5d7b2993dbdb6/Untitled-Session9669-copy.png" data-mid="242313242" border="0" 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